ARS EUROPA ACADEMY
Figures of speech
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The human being has primary needs, as eating, drinking, dressing, having a shelter to live in, that have to be satisfied. When the p...
A CASE STUDY: THE BULGARI EXTRABRAND
Extrabrand is a useful tool proposed by Semiomarketing to identify and extract the essence of the brand and to create new or replace...
ZEITGEIST AND TARGET SATISFACTION
The Semiomarketing aims to increase the Target Satisfaction. The Target Satisfaction (TS) is a concept derived from the Customer Sati...
Barthes claims that there are two interconnected variables in the use of clothing (U) relating to its purchase (P). Here below i...
SEMIOMARKETING 2017 ON-DEMAND
How to communicate Fashion and Luxury in an effective way? The SEMIOMARKETING is a complex system, formed by innumerable variables that i...
figures of speech
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